brightsideoflife

Joomla Webseiten erstellen aus Hamburg. SEO (Suchmaschinenoptimierung) für Google. Wir erstellen für Sie eine Joomla Homepage mit allen nötigen Komponenten, Modulen und Plugins, Ihren Bedürfnissene entsprechend. Joomla Webdesign und Optimierung. Backlinks, Links und Verweise für eine bessere Position in den Google Suchergebnissen. Top-Plazierungen durch Keyword-Analysen. Höherer Pagerank durch themenrelevante Backlinks auf Ihre Homepage. Informationen zur Selbständigkeit im Internet, Aufbau eines funktionierenden Online Shops, Arbeiten mit Affilinet Netzwerken.

• Ways to Win Customers and Influence Rankings - Whiteboard Friday

  17 May 2012 | 10:54 pm

  Posted by randfish Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients. In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below. Happy Friday Everyone! Enjoy! Video Transcription Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. Last week I got an email from a Moz fan who said, "Hey, Rand, I am trying to start up my SEO consulting business. My network is not that great yet. How am I going to find clients? Can you point me to a blog post?" We've done several over the years, but I thought it was a great time to refresh and offer some practical tips and tactics for finding new business. I know there are a lot of folks out there who are seeking clients, who are considering going out on their own and starting their own consulting business, who've had success in-house, who've had success at other agencies. Let me give you some of the things that worked for us when we were in consulting and that work for a lot of the folks that we connect with in the field. Obviously, nearly 40% of SEOmoz's membership are folks who do consulting and agency work, the other 60% being in-house. Of course, we get to interact with a lot of these people and hear their stories of what works well for them. I thought I'd start with a few of those. So number one, if you're just starting out and you have nothing else going on, I strongly recommend building a handful of case studies. What I mean by this is having a few sites and pages and projects that you can point to, even if you're very early stage. Even if you're saying, "You're my first professional customer," that's fine, that's okay. But have a few things that you've done in the past to show off your work. So your brother has a hobby site, great. Maybe you've helped him to rank for a few keywords. Maybe you've helped him to build up a powerful Facebook fan page. Maybe you've helped him with some web marketing efforts on his Etsy store, whatever it is. Your friend's got a LinkedIn profile. Maybe she needs some help outranking some other people who are ranking for her name. She knows that she's going to be on the job market. You want to help her get position for that. You're going to help her create other profiles and write some guest pieces and all this kind of stuff that's going to help her show up highly in Google for her particular name. Maybe there's a personal blog, either one that you're running, one that someone else is running, a family member, a friend, and you can help optimize that site, get the right things installed in WordPress, get it moved over from Blogspot, get the post titles, doing some keyword research, having a few of the posts go hot. Great. Now you can point to all of these case studies when clients talk to you and say, "Well, let me tell you about some of the things that worked well for this. Go to Google and search for this, you can see this page ranking, the reason that it's ranking so well are these different things that I did. I can help you with that kind of stuff." Having those case studies in your back pocket makes you very credible and believable, even if you are a very first-time consultant. Of course, if you have a history of working with clients, one of the biggest problems that the SEO field has always had is that a lot of clients say, "Hey, I don't want you discussing my particular project. I'd prefer you didn't share and disclose which types of things you've worked on for me or what you've done." That's okay, and that's another great reason to have this handful of case studies that you can show off so you can say, "Hey, here's a few clients we've worked with" or "I can't tell you who they are, but if we sign an NDA, I'll be happy to disclose the names, and then they can serve as references, and then you can see the projects publicly that we've worked on, and those include some of these other ones." A great follow-up to this is to actually offer some pro bono work, and there are two types of organizations that I strongly recommend this for. The first one is local charities or non-profits. It could be national non- profits and charities if you have a high profile and you want to do that. So here's Adorable Adoptions. It's an animal shelter. It's not actually an animal shelter. It's an animal shelter I just created in my mind. Lives here in Seattle on this whiteboard only. Fantastic, right? So you can do some SEO work to help them rank well for adopt a pet, or thinking about what to do with my pets, or those kind of things. The other one that I think is a really good option is when you see small local startups kicking things off, so maybe it's somebody's personal project, something they're putting on Kickstarter, or something that they're launching for the first time and some friend of yours through a network or through Twitter or through Facebook, you've seen that they're launching this product through the TechPress. Great. Especially if they don't have a lot of venture backing and they're kind of on a tight bootstrap budget, maybe the founders still have day-to-day jobs, offer to kick in and help out. "Hey, do you need some help with your web marketing? I've done some things. I'm trying to build a portfolio, and I would love to show you guys how I can kick ass and then maybe build up some referrals in your network." They're going to be very, very grateful for that, especially those early stage folks who don't have time and energy to focus on the marketing components. So I really like those. But I have a pro tip here. Make the offer very specific, and make your pens work too. Make the offer very specific. The reason being here is that if you offer to do some work, you can find yourself in these pro bono types of situations where there's just a lot of demands on your time, and as your business gets going or you have other projects you need to work on, those demands can become problematic. It can feel like a big conflict. So make sure that when you commit to something, you're committing to a very specific project that has a clear end date or that has a very clear end point. So once that project or that date has been reached, you can reach back out and say, "Hey, really loved working with you guys. I hope you'll recommend me in the future. I'd love to be able to use you as a reference for some future clients that I might get." Fantastic, but you've made that closure happen and sealed that deal. Of course, if they need more of your time, they can ask for it and those kinds of things, but you want to have that built in from the start. If you don't, you can get into a messy territory. Number three, be a connector of people. Maybe you're an introvert or you have introverted tendencies and you don't love to go networking, that's okay. That's fine. But help people to find each other. Be on top of your local ecosystem in whatever world or niche you're in and whatever geographic region you're in. By being on top of what's happening in the field, you can say, "Hey, I noticed that you said you're looking for some software to help you with recruiting. I heard about The Resumator last week via TechCrunch or HackerNews or whatever. I'd be happy to make an introduction because I reached out to the founder there when I heard about it." Don Charlton, the guy from The Resumator probably doesn't need SEO help, but just as an example. And then help put those people together. If you have friends, if you have colleagues from former jobs, if you have people that you know through friends or family that have needs, putting them together and making those introductions can be fantastic. That becomes a referral source all on its own, and you will quickly see that other people who you've connected in the future will say, "Hey, you should meet so and so. She helped me connect with this person in the past, and she knows SEO stuff. So you should talk to her." Great way to get business. Number four, choose a specialty. For goodness sake, especially right now it's critical because the field of web marketing is so crowded. There are so many people doing so many things that if you can choose a specialty and focus on it and then write about it and become known for it, this can really help your career. I'll give you a great example. So this guy over here who I'm going to label AJ Kohn. So AJ, right, San Francisco-based SEO guy wrote what I consider the definitive guide to Google+ for marketing and SEO, and does a fantastic job of posting on there regularly. He's the only person I see in my stream who's really posting six, seven, eight, nine times a day, posting a bunch of interesting stuff, a bunch of fun stuff, personal stuff, whatever it is, great photography stuff that he always posts. He's made his topic area very unique. He started on Google+ in the very early days, was an early adopter of that. He wrote the definitive resource for it. By the way, he also wrote the definitive resource for Rel=Author and setting that up for sites, which I think is a great offshoot of that specialty. He contributes continuous updates to that and to other sites, like SearchEngineLand. He offers, obviously, to guest write for others, and he's showing off his skills by actually winning in that arena. When I do a lot of searches inside my Gmail account, which is the one that's connected to Google+, there's AJ, the stuff that he's Plus 1'd and shared and all these things, always ranking on page one for me because he shares so much content around the things that I consume. So he's done a great job of this. There are tons of areas of specialty that still need or could use people in them. I would still say even old school kinds of things, like we need a new update to the old masters of curated research, guys like Dan Thies and Richard Baxter. We need someone who's getting into that world. We could definitely use someone to talk about the great advantages of Pinterest or LinkedIn. Chris from 97th Floor, Chris Bennett, does a phenomenal job with link-based still, infographics, interactive graphics. Once you get that association and are known for those specialties, people remember you, you have that branding, and then you're going to get recommended for these things. So find something you love and find the unique angle on it and the specialty. Phenomenal way to get content out there on the Web and get your name known. Number five. This seems counter-intuitive, but when you're most desperate for business is when you make a lot of mistakes as an SEO consultant. I did this myself all the time, and I've talked to so many other people from the consulting and agency world who do this as well. They go, "Well, we have some people time free. I have some hours free. We really need the revenue coming in." So you expand to take on projects and customers that you normally wouldn't. The problem is that a lot of times, remember with accounts receivable, you're not getting paid with a credit card up front here. So you need to count on that trust factor and the likeability factor and the familiarity to make sure. It's actually a great idea when you're desperate to be able to say to someone, "Hey, I'm sorry. This is not in my wheelhouse. You're not the right kind of customer for me. I hope that you'll refer business my way, but let me point you over to this other person who does this work and who I think would be a fit." That interaction is oftentimes going to be much more positive than, "Yeah, let's start some client work. Well, I can't pay you that much, and besides I know you're desperate for business. So I'm going to offer you pennies on the dollar or 50% your normal rate. Then you're going to be locked into a contract with me, and by the way I'm unpleasant to work with." This makes for very frustrating stuff. So be cautious not to be accepting everything, to be cutting your rates, all that kind of stuff early on or when your business is struggling on the consulting side. A lot of the times, particularly in our field, you can take on some personal projects that are likely to either win you business over the long term or can actually be a channel for direct revenue, so anything from an affiliate project to a blog that sells advertising, this kind of thing. Number six, my last recommendation and probably the best one I've got, this is via Wil Reynolds over at SEER Interactive. Help people. Help everyone you can and not just in the ways that are around marketing and SEO and social media and inbound. Help everyone you possibly can with anything that you can possibly do for them. So you see somebody who has a problem on Twitter, someone needs help moving something and you go, "Man, that guy's pretty cool. I'd really like to know him. You know what? I've got a van. I'm going to offer to pick up that chair that he needs at whatever furniture store. I'll reach out over Twitter[…]

• In-depth Guide To Content Creation [With Infographic]

  17 May 2012 | 12:07 pm

  Posted by Designbysoap LtdThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012. It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult. So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content? To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns. Click for a full size version if you'd like to print it. Research Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it. Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages. Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites). To help you identify this kind of content, there are several excellent tools at your disposal; Google News – helps you highlight areas of interest and current news Google Trends – helps you hone into specific topics in any given area of interest Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research. This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer - suffice it to say it’s a perfect tool for the content creation research stage. Ideas Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information. The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry? Essentially, you’re looking at how you’re going to present the information you’ve gathered (an in-depth blog post, a video, a static infographic, an interactive infographic, etc), how you’re going to approach the subject (informative, analytical, satirical, etc) and how you’re going to add something beneficial or attractive to the target audience (drawing new conclusions, bringing together lots of pieces of information, attempting to shock, informing, entertaining, etc). An excellent example is SEOmoz's own Google Algorithm Change History; all of this information is available elsewhere on the internet, but by pulling it all together and keeping it up to date, they've provided a piece of content that makes life easier for readers (bringing all the information together in one place), keeps them up to date (by displaying the latest information) and provides new insight (by viewing the complete history of algorithm updates, you can see the progression Google has taken, which offers far more insight and value than a post discussing just the most recent change). Sometimes, it’s enough to simply be first – as long as the content you’re producing is high quality. A great example from a different industry is the Angry Birds Space infographic (section included below). This was the first quality infographic to be published on the latest Angry Birds installment; a game that saw a huge amount of buzz across news platforms for reaching 10 million downloads in just three days. The infographic is not only very nicely designed, but gained a decent amount of traction. Only two days after being published, the infographic has seen over 1,000 Facebook likes: Infographic section via PlayVille You can also gain a decent amount of traction by focusing your content around an upcoming event - a great example is the F1 2012 Season infographic (a section of which is included below). The infographic doesn't necessarily offer anything new, but took advantage of the excitement surrounding the start of the new Formula 1 season, resulting in a very high placement for the infographic. Infographic section via Autoblog Another excellent idea is to try your best to involve other people in the idea (or even the research) stage; specifically, people you know have an influence in the industry you’re working in. Let’s say you’re producing an infographic on console gaming – why not email some people from Destructoid, G4TV, Gamespot, IGN, etc. and ask them what they’d like to see in an infographic. Or give them a collection of your ideas and ask them which they think is the best – not only does this involve influencers in the early stages of your content creation, but it can help massively when it comes to placement and promotion. If these people give you valuable insights or information, then include them in your content (in the sources section of an infographic, or via a credit link in a blog post) – you’d be amazed how much more willing people are to share things when they’re credited with a hand in the research or production. Placement Once you’ve gathered your information and you have an idea of the type of content you’re going to produce, you need to try and identify where the content is going to be placed. Obviously if the content is going on your own website, then this is less of an issue, but if it’s a link-building exercise then having an idea of the kind of site you’ll be aiming for can make a big difference to how you approach the creation stage. It can be a good idea to start your outreach before you approach the actual creation of your content, as confirming a placement beforehand will make your life much easier in terms of considering the target audience. If you know where the content is going to be placed, then you can tweak the language, style and tone you adopt throughout the piece in order to maximise your chances of appealing to their readers. Conversely, you don’t necessarily need to have confirmed the placement location before you start work on the production stage. Often you may find it easier to convince sites to place your work once they’ve actually got something to look at, rather than trying to tempt them with just the concept. If you’re planning on completing your outreach once you’ve finished the content creation stage, then you should at least have an idea of the sort of website you’re going to be targeting. Don’t specifically aim content at one website before you contact them, as if they turn it down you may struggle to place it somewhere else. When it comes to contacting specific websites, your best bet is to write a concise and polite email to the most relevant person at the organisation, then follow this up with a call a day or two later. Don’t be disheartened if you don’t hear back from your preferred placement, it’s still worth giving them a call just to check they’ve received your email and even if they turn it down, you’ve got a contact you can use for future pieces. Creation So you’ve done your research, you’ve got your content and you’ve got an idea of where you’re going to place the piece – now it’s time to actually create your content. Giving you advice on the creation stage is a little tricky, as it will depend on what type of content you’re putting together. To overcome this, I’ll quickly cover the two most popular content types; blog posts and infographics. Infographics Having produced around 100 infographics personally over the last 18 months (and overseen scores more), I consider them to be one of my main areas of expertise. One of my major pet hates when it comes to infographics is people telling me that there are ‘rules’ to infographic production – there aren’t. An infographic doesn’t have to tell a story, it doesn’t have to avoid using text at all costs, in fact it doesn’t have to do anything other than display information that is either complimented by, or portrayed via graphics. So don’t get too caught up in the non-existent infographic ‘rules’ and just focus on producing something that is engaging to your target audience. Some topics will require more text than others, particularly if the data is qualitative rather than quantitative. A lot of people will use phrases like ‘don’t make me read’ when they’re looking at infographics, but you should give your audience more credit – people don’t mind reading, as long as the information you’re including is concise and adds something to the visuals. If you can visualise it (i.e. statistical information), then do, if you can’t then don’t worry too much about it, people will forgive you. Try and create an immediate impact with the visuals and draw readers into your infographic as early as possible, the most obvious place to do this is with the title. It’s amazing how many people are happy to just type the title in a nice big font and then move on to the rest of the content. But if you look at some of the best infographic designers (and the most popular infographics online), you’ll see that the title is a fantastic opportunity to grab the reader with a strong, relevant visual. I’ve included a few examples below to show you what I’m talking about (please note these are just a part of the original graphic -- there is a lot more to see when you click on the link underneath each image!): Infographic section via the Designbysoap blog Infographic section via Volvo Infographic section via HotelshopUK Infographic section via Geekosystem When it comes to visualising the data you’ve got, try and keep a consistent theme throughout the infographic, whether that’s through your choice of visualisation methods, the colours used or the style of design. If you can help it, try and avoid using too many infographic ‘cliches’ – a good example of this is using a line of six person icons to visualise a statistic like ‘60% of people use people icons in their infographics’. Just try and be as creative as you can (which I realise isn’t really all that helpful, as it’s like saying ‘be more musically gifted’), and don’t take the lazy approach just because you’d like to get it finished. My last point is on orientation – generally speaking, if you’re going to be placing the infographic online then you’re probably better off opting for a portrait infographic, rather than a landscape[…]

• 9 Lessons from 1,000 SEO Questions

  16 May 2012 | 9:08 pm

  Posted by Dr. Pete I spend a lot of quality time in Private Q&A here on SEOmoz, and I recently passed a milestone – 1,000 private questions answered since we re-launched the system (just over a year ago). Not surprisingly, we see a lot of the same questions and concerns pop up over time, and I’d like to think I’ve learned a few things along the way (please tell me my suffering wasn’t in vain). This post is an attempt to distill the biggest lessons from those 1,000 questions… 1. Dogma Will Get You Killed You finally got your head around SEO best practices, and then you tackled your first e-commerce site, only to find that nothing worked the way the blogs told you. Search is algorithmic, so we assume it follows the same rules for everyone. In theory, it usually does, but those rules are incredibly complex and situational. Google claims over 200 ranking factors, many of those factors are probably multi-part, the algorithm is changing more than once per day, and there’s occasionally a manual intervention to really screw things up. It’s good to know the basics (and there are some best practices), but you have to learn to roll with the punches. Even something as “simple” as de-indexing a few dozen pages rarely goes as planned, and can take weeks or months. Measure, evaluate, and adapt. If one tag or tactic isn’t working, consider your options. 2. One-trick Ponies Make Good Glue I wrote an entire post recently on this topic, specifically link-building vs. on-page SEO. People naturally get comfortable with one aspect of search marketing (link-building, on-page, social, etc.) and then want to “perfect” it, but at best they hit diminishing returns fast. At worst, they’re putting band-aids on URLs while they bleed to death from a huge link wound. I’ve seen sites with spotless on-page SEO that have been stuck for months suddenly leap through the rankings because they’ve acquired a few good links. On the flipside, I’ve seen sites that were a total mess but had solid link profiles miraculously improve when their on-page problems were fixed. 3. A Link, by Any Other Name… …might still stink. In the rush to build links, too many people, especially people with brand new (read that “highly vulnerable”) sites, make the mistake of thinking that all links are equally good. It’s no mistake that my most linked to blog post in Q&A is Rand’s 2010 post “All Links are Not Created Equal”. It’s not just a question of spam and penalties – link value varies tremendously with the page, placement, density of links, and on and on. Case in point: I can’t tell you how many people I’ve seen spend months on a DMOZ link only to have it buried on a page that has little or no internal PR or isn’t even indexed. Link-building is not just a numbers game. I’m not making a white-hat argument – it’s just SEO fact. Some links are better than others. Don’t waste your time on junk. 4. You’re Not a Black-hat Genius Sorry to break it to you, but better to hear it from me than Google. First of all, if I can spot your paid links and gratuitous spam in 5 minutes of looking at Open Site Explorer data, how hard do you think it is for Google, who can essentially see the entire link-graph at a glance? Obviously, they don’t always get it right, and plenty of spam slips through the cracks, but the algorithm isn’t stupid, either. Ethics aside, the practical problem with black-hat SEO isn’t that it doesn’t work – the problem is that 98.7% of people do it badly. At the risk of kicking you while you’re down, I also have to add that your link circle/wheel/tetrahedron isn’t brilliant, no matter what your mom says. Just because you’ve cross-linked 157 Squidoo lenses doesn’t mean that you’ve built an impenetrable web of black-hattery. If your link wheel were a Disney movie, the theme song would be “The Circle of Crap.” 5. On-page Is Getting Messier I keep wanting to write a post on Google’s recent advice about pagination (and rel=prev/next), but then I get so angry I’m afraid I might turn green and start fighting alongside Iron Man – not that that wouldn’t be awesome. The problem isn’t that they’re wrong (although I think the advice is horribly over-generalized and often ineffective), but that they’ve put a tremendous burden on webmasters. Implementing a proper canonicalization + pagination scheme on a dynamic site with hundreds of thousands of pages is incredibly complicated, and requires not only substantial development resources but stellar communications between the SEO and dev teams (if you’re lucky enough to actually have teams of both). Add in HTML5, schemas, and the whole mess of other new options, and it’s only going to get more complicated. 6. Check Your Headers Sorry, that wasn’t particularly helpful, so here’s an easy tip. When something isn’t going right and you don’t know why, check your page headers. Job #1 is to make sure that crawlers see what you see (or think you see). It’s unbelievable how often a problem comes down to a bad redirect, status code, or other crawler accessibility issue. There are tons of header checkers, from web-based to bookmarklets – I still use this header checker over at SEOBook. 7. Use Basic Tools Well There are some great SEO tools out there, but I see the same issue in SEO that I do in writing, time management, and basically every single 21st-century human endeavor. We’re so busy chasing shiny new tools and the perfect app that we don’t bother to learn how to use any of those tools effectively. You can go a long way with a solid header checker, Google’s “site:” operator, a link analyzer (like our own Open Site Explorer) and a desktop crawler (I highly recommend Screaming Frog, but Xenu is still great, too). Master the “site:” operator and learn how to use it with “inurl:” and “intitle:”, and it’s amazing how many on-page problems you can diagnose. Stop chasing every new tool and learn how to use a handful really well. You’ll save a lot of time, money, and holes in your drywall. 8. Learn When to Be Patient Patience may be the toughest skill any good SEO eventually has to learn. There are times when you’ll need to react quickly to a problem, especially a technical problem (like a bad redirect or site outage). There’s a fine line between reacting and over-reacting, though. One of the most common mistakes I see in technical SEO is when someone makes a change, it doesn’t immediately improve their rankings 24 hours later, and so they revert it or make another change on top of it. Even if it doesn’t make the problem worse (and it usually does), you’ll never be able to measure which change worked. Make sure your changes went live, that Google has acknowledged them (i.e. crawled and cached), and that you can measure the impact or lack of impact. Don’t change your strategy overnight based on bad information (or no information). 9. Stop Scheming & Get to Work This post was originally “8 Lessons…”, but when I wrote #4 I got so annoyed that I had to follow it up with maybe the most important SEO lesson I can teach you. Are you ready? Here it is (warning: this may be inappropriate for younger readers)… DO THE FUCKING WORK. The most frequent excuse I hear in Q&A is “I don’t have time to…” Let me ask you something. Isn’t this your business we’re talking about? Isn’t it your livelihood? Isn’t it the thing that puts food on your table and clothes on the backs of your children? You’d better damned well find the time. If 80% of your traffic is coming from Google, and you don’t “have the time” to do the hard work of improving your product, creating unique content, and participating in your industry, then here’s the simple truth: no blog post is going to save you. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

• Tipps zur Online Datensicherung für Selbständige

  16 May 2012 | 9:07 am

  Ich bin Torsten von www.online-backup-info.deund schreibe dort Artikel und Testberichte im Bereich Online Datensicherung. Im Gastartikel möchte ich darauf eingehen, ob Online Backup für Selbständige interessant ist und auf was man achten sollte. Der letzte Artikel über Datensicherung auf SiN liegt schon über zwei Jahre zurück. Es wird Zeit dieses Thema mal wieder aufzugreifen. Mir liegt das Thema Datensicherung sehr am Herzen, denn durch eine vernünftige Backupstrategie kann man sich sehr viele Probleme ersparen. Besonders für Freiberufler und Selbständige kann ein Datenverlust sehr ärgerlich werden. Mehr lesen ... Ähnliche Artikel: Sicher gegen den Datencrash! Datensicherung für Selbständige Rechnungen online schreiben – 4 Angebote im Test CRM für Selbständige und Unternehmen – Interview und Tipps jimssquare Time - die smarte, flexible online Zeiterfassung! Über Webbrowser oder Smartphone können Sie Ihre Zeitaufwände erfassen, analysieren und verrechnen. (Werbung) Media-Haftpflicht für Selbständige, Webworker und Blogger Absicherung gegen Urheber-, Marken-, Wettbewerbsrechtsverletzungen und mehr! Die exali Media-Haftpflicht* ab 338,85 Euro/Jahr. (* = Affiliatelink)

• Leistungsschutzrecht als Kostenfalle für Blogger und Websitebetreiber?

  16 May 2012 | 8:48 am

  Die Zeiten sind schwer geworden für klassische Medien. Besonders die schreibende Zunft hat große Probleme die sich wandelnde Mediennutzung zu akzeptieren, geschweige denn aktiv mitzugestalten. Ähnlich wie die Musikindustrie hat man lange die Augen vor den aktuellen Entwicklungen geschlossen und wundert sich nun, dass die altbewährten Erlösmodelle immer weniger einbringen. Mit einem neuen Gesetz will man nun dagegen steuern. Mehr lesen ... Ähnliche Artikel: Republica 2008 – Die Blogger-Konferenz Neue Blogger-Aktionen Blogger-Aktion Teil 2 jimssquare Time - die smarte, flexible online Zeiterfassung! Über Webbrowser oder Smartphone können Sie Ihre Zeitaufwände erfassen, analysieren und verrechnen. (Werbung) Media-Haftpflicht für Selbständige, Webworker und Blogger Absicherung gegen Urheber-, Marken-, Wettbewerbsrechtsverletzungen und mehr! Die exali Media-Haftpflicht* ab 338,85 Euro/Jahr. (* = Affiliatelink)

• Zeiterfassung und -management mit jimssquare

  15 May 2012 | 12:54 pm

  Hierbei handelt es sich um einen bezahlten Artikel. Dafür wurde vom Kunden nur das Thema vorgegeben, aber keine positive Meinung oder inhaltliche Aussage erkauft. Arbeitet man viel für Kunden und rechnet Zeit ab, dann benötigt man eine Zeiterfassung. Aber auch wenn man selber gern wissen will, wohin die eigenen Arbeitsstunden verschwunden sind, bietet sich eine Zeiterfassung für ein besseres Zeitmanagement an. Dafür gibt es viele Lösungen. Eine recht neue Online-Lösung möchte ich heute vorstellen. jimssquare sieht nicht nur gut aus, sondern bietet auch einige interessante Features. Mehr lesen ... Ähnliche Artikel: Das Management-Tool CONSIDEO MODELER Online Reputation Management für Selbständige Money Management und Passiveinkommen für Blogger jimssquare Time - die smarte, flexible online Zeiterfassung! Über Webbrowser oder Smartphone können Sie Ihre Zeitaufwände erfassen, analysieren und verrechnen. (Werbung) Media-Haftpflicht für Selbständige, Webworker und Blogger Absicherung gegen Urheber-, Marken-, Wettbewerbsrechtsverletzungen und mehr! Die exali Media-Haftpflicht* ab 338,85 Euro/Jahr. (* = Affiliatelink)

• Internet Explorer 9 – Ein schöneres Web ist…

  30 Apr 2012 | 4:40 pm

  Mit dem Webbrowser Internet Explorer 9 aus dem Hause Microsoft ist ein schöneres Web nur einen Klick weit entfernt. Dabei steht neben der Schnelligkeit auch die Sicherheit und der Schutz der persönlichen Daten des Nutzers an erster Stelle. Laut einer vom Fraunhofer-Institut für Sichere Informationstechnologie (SIT) durchgeführten Studie in dem Jahr 2012 bietet der Internet Explorer den besten Schutz vor Malware-Seiten und schneidet weit vor allen anderen Browsern ab. Vidéo virale par ebuzzing   Ein schöneres Web mit dem Internet Explorer 9 ist einfach Die Bedienung des Internet Explorers ist noch einfacher und intuitiver geworden. Mit der neuen Pinning-Funktion können ab Windows 7 die Lieblingsseiten direkt aus der Taskleiste heraus aufgerufen werden. Diese können einfach per Drag & Drop in die Taskleister gezogen werden, um diese dort anzuheften. Ein schöneres Web mit dem Internet Explorer 9 ist schnell Eine eingebaute Hardwareunterstützung sorgt dafür, das Videos, Spiele und Grafiken noch schneller und ohne Ruckler gespielt und angesehen werden können. Damit wird das Web zu deinem Spielplatz! Ein schöneres Web mit dem Internet Explorer 9 ist sicher Die Fraunhofer-Studie 2012 hat gezeigt, dass der Internet Explorer 9 die meisten Malware-Seiten (39,1 Prozent) erkennt und den Benutzer davor warnt. Direkt dahinter kommt der Internet Explorer 8 mit 34,1% erkannten Malware-Seiten und erst weit abgeschlagen folgen Chrome (11,1%), Safari (9,2%) und Schlusslicht Firefox (8,1%). Damit schützt der Internet Explorer am besten und macht das Erlebnis im Web noch sicherer. Ein schöneres Web mit dem Internet Explorer 9 ist vertraulich Neben der Sicherheit ist auch der Schutz deiner Privatsphäre sehr wichtig. Mit dem Internet Explorer 9 kannst du alle Datensammler im Web ausschliessen und verhindern, dass dein Surfverhalten von Webseiten erfasst und gespeichert werden kann. Damit erhälst du die volle Kontrolle über deine Privatsphäre! Hast du auch schon ein schöneres Web? Wenn nicht, dann lass dir von dem Internet Explorer 9 weiterhelfen. Die Installation dauert nur 5 Minuten und den Internet Explorer erhälst du als kostenlosen Download. Dies ist ein gesponserter Artikel von Ebuzzing Ähnliche Artikel: Backlink Limit im Yahoo Site Explorer umgehen Yahoo Site Explorer wird abgeschaltet

• Liste mit freien dreistelligen de-Domains

  21 Apr 2012 | 1:06 am

  Heute gibt es endlich mal wieder einen Beitrag von mir, nachdem ich in den letzten Wochen und leider Monaten diesen Blog etwas habe schleifen lassen. Grund dafür war, dass ich meine ganze Zeit in meine Bachelor-Arbeit investiert habe. Ich hoffe das ihr mir das nachsehen könnt Da ich natürlich nicht ganz untätig war, habe ich in den letzten 2 Wochen eine Liste mit freien .de Domains erstellt, die nur drei Stellen haben. Der Sinn dahinter war, dass ich etwas Erfahrung mit der Inwx-Api bekomme und vielleicht noch die ein oder andere nette Domain unten rausfällt. Leider war dies nicht der Fall, da alle gefundenen freien Domains eine Ziffer enthalten. Dies ist für mich leider ein Auschlusskriterium. Wenn du aber auf der Suche nach einer kurzen Domain bist, zum Beispiel für einen Redirect, und dich eine Ziffer in der Domain nicht stört, dann darfst du dir gerne die Liste zur Hilfe nehmen: Liste mit freien dreistelligen .de Domains Viel Spaß damit! Ähnliche Artikel: Liste mit deutschen Universitäten und Fachhochschulen .edu und .gov Backlink-Liste Liste mit kostenlosen Branchenverzeichnissen

• Benutzerfreundlichkeit einer Webseite prüfen und verbessern

  15 Apr 2012 | 6:05 pm

  Wer heute eine eigene Webseite besitzt und damit Geld verdienen möchte, sollte natürlich nicht die Hände in den Schoß legen und einfach abwarten. Auch hier stellt sich der Erfolg nicht von alleine ein und das Betreiben einer Webseite ist ein fortlaufender Prozess. Zahlreiche User schauen sich jeden Tag zahlreiche Webseiten an, brechen so manchen Kauf aber auch mittendrin ab und wenden sich anderen Plattformen (und somit möglicherweise der Konkurrenz) zu. Jeder Abbruch kostet den Betreiber Geld und natürlich interessiert sich dieser dafür, warum User die Seite ohne Kaufabwicklung verlassen. Schließlich möchte man mit seiner Seite erfolgreich sein, plötzliche Kaufabbrüche führen aber eher zu einem Misserfolg und auch mit ständigen Reklamationen lässt sich heute kein Geld verdienen. Mit einem Usability-Test auf rapidusertests.com können Betreiber schnell und einfach herausfinden, warum ihre Webseite nicht die User anspricht und zum Kauf animiert. So führen Test-Nutzer Aufgaben auf der Webseite durch und decken so mögliche Probleme auf und bieten direkt Verbesserungsvorschläge an. Betreiber können so feststellen, warum die Nutzer solche Probleme mit ihrer Webseite haben und erhalten so die Möglichkeit die Optimierung der Webseite zu verbessern. Mit einer kleinen Investition können Betreiber so dafür sorgen, dass sie die Fehler ihrer Seite leichter erkennen und dem entgegenwirken können. Usability sorgt für verständlichere Plattformen, der jeweilige Betreiber kann sich so gegen die Konkurrenz behaupten und seine Nutzerfreundlichkeit steigern. Zudem können Reklamationen und Kaufabbrüche reduziert werden und so in Zukunft steigende Umsätze eingefahren werden. Die Kunden sind zufriedener und besuchen die getestete Webseite wieder gerne und häufiger. Gerade im Internet ist die Konkurrenz groß. Wer sich hier behaupten möchte, sollte stets alle Register ziehen und Test-Nutzer können da helfen den richtigen Weg einzuschlagen. Nur, wer weiß, was falsch ist, kann auch etwas verbessern, Usability-Test kann helfen die Fehler einer Webseite zu finden und so dafür Sorge tragen dass, es in Zukunft besser läuft. Schon so mancher Betreiber war nach einem solchen Test überrascht, was da zu Tage gefördert wurde, denn oft sind es nur kleine Veränderungen die da eine große, positive Wirkung erzielen können. Ähnliche Artikel: Backlinks einer Webseite analysieren Suchmaschinenoptimierung aus einer Hand Duplicate Content vermeiden und Ranking verbessern

Mehr Traffic und Besucher durch Backlinks und Verweise für Ihre Homepage. Erhöhung des Pageranks. Top Positionen bei der Suchmaschine Google erreichen. Mehr Kunden und mehr Käufer und dadurch mehr Umsatz steigern durch mehr eingehende Backlinks und Verweise auf die eigene Homepage. Webdesigner und SEO Experten aus Hamburg erstellen für Firmen und Privatmenschen Homepages auf Basis des preisgekrönten Content Management Systems Joomla!. Die SEO Agentur und Webdesign-Profis mit Sitz in Hamburg erstellen nach Kundenvorgaben Joomla-Websites mit Komponenten wie Virtuemart (Shop, Kunena (Forum) und vielen anderen Joomla-Komponenten und Modulen. Homepageerstellung made in Hamburg!

SEO Shop Hamburg

• DWD Wettermodul

  19 May 2012 | 8:57 am

  German Weather Service (DWD) - Weather Forecast Module With the DWD weather module can be presented in a simple manner, the freely available weather data and forecasts (up to 3 days) of the German Weather Service. The weather observations are also presented graphically. Advantages: - Data retrieval via FTP Server - Cache feature for quick page loading times - Actual values (in contrast to the calculations of other providers) and qualified predictions - Can also be used in commercial sites - 3 different layouts can be selected: horizontal, vertical, minimal - Easy selection of the displayed parameter Information: - Requires allow_url_fopen - Requires PHP-Version > 5.0.0 - Only German weather data available - In German - Icons by J. Correa

• CN Pinterest Follow

  19 May 2012 | 8:53 am

  This is a very simple module, it displays a button to your Pinterest account on your website for people to follow you. Select from four different button looks. All you have to do is put the username and select the button you want to display.

• Add Print Stylesheet

  19 May 2012 | 8:51 am

  WHAT This plug-in with separate versions for Joomla 1.5 and Joomla 2.5 loads a print stylesheet in the [template name]/css folder. WHY A print stylesheet can be useful to remove unwanted elements from printed copies of your web pages. This might include dark ink wasting backgrounds, menus and other elements that have no use in a printed copy. Many templates do not include a print stylesheet by default. You could edit the index.php file and insert appropriate code to add a print stylesheet but changes in the index.php can be overwritten by template updates. INSTALLATION Install the plug-in using the standard Joomla installer. Upload the print stylesheet to the [template name]/css folder. In Plug-in Manager, edit "System - Add Print Stylesheet", add the stylesheet file name and enable the plugin. That's all there is to it!

• GShare

  19 May 2012 | 8:50 am

  This plugin will help you to easily add a Google+ share button to your articles.

• Simple PopUp - Module

  19 May 2012 | 8:48 am

  Use it to show a message, age verification, add any content to it from the Joomla Article editor. Pop-it up on page load or exit, pop-up only once for each user using cookies, add links through the Article as well. No need for menu items to pop-up the box! Simple PopUp will let you add a FancyBox Pop-up on any page. It will use the styling you give it when creating it in the Article complete with text styling, images, lines and/or tables.

• Google kickt kostenpflichtige Webverzeichnisse

  18 May 2012 | 7:42 am

  Google kickt kostenpflichtige Webverzeichnisse - Nach der Deindexierung minderwertiger Artikelverzeichnisse scheint Google teilweise nun auch kostenpflichtige Webverzeichnisse aus dem Index zu entfernen...

• Google stellt Knowledge Graph vor!

  17 May 2012 | 7:37 am

  Google stellt Knowledge Graph vor! Der Knowledge Graph (zu deutsch: Wissensdiagramm) bezeichnet die unmittelbare Anzeige von suchtermspezifischen Informationen auf der Ergebnisseite von Google...

• Ist Google zu cheaten schwieriger geworden?

  16 May 2012 | 10:46 am

  Ist Google zu cheaten schwieriger geworden? Johannes und Andreas diskutieren in ihrem Interview die Frage, ob Google zu `cheaten´ schwieriger geworden ist. Meiner Ansicht nach ist dieses definitiv der Fall...

• Suchmaschinenverteilung im Mai 2012

  15 May 2012 | 10:28 am

  Suchmaschinenverteilung im Mai 2012 - Prozentuale Verteilung der in Deutschland am meisten genutzten Suchmaschinen im Mai...

• CHECK24 wants you!

  14 May 2012 | 10:15 am

  CHECK24 wants you! Das Online-Vergleichsportal aus München hat einige wirklich spannende Jobs zu vergeben. Hier ist alles was Ihr über die freien Stellen wissen müsst...

SEO Hamburg